Gay, Lesbian, and Bisexual Content on tv: a Analysis that is quantitative across Seasons

Infrequent media that are positive of homosexuality might also influence the thinking of heterosexuals. Cultivation concept (Gerbner, Gross, Morgan, Signorielli, & Shanahan, 2002) shows that watching tv influences watchers’ attitudes and values through an activity whereby the entire world as portrayed by the news comes to be identified by audiences specially high-volume audiences being an accurate reflection of reality. Regular tv observing is proposed to generate a provided collection of conceptions and objectives about social truth among otherwise diverse audiences. According to cultivation theory, some scientists have actually recommended that the possible lack of portrayals of homosexuality on tv may influence the philosophy among hefty audiences that homosexuality is unusual or incredibly rare. based on Gross (1994), tv is really a major impact on the presumptions folks have about people in minority teams such as for instance gays, lesbians, and bisexuals because many watchers might have small individual knowledge about such people.

To get cultivation concept, Gross (1984) unearthed that tv watching had been pertaining to more powerful attitudes that are negative gays and lesbians, no matter people’ governmental opinions.

Regardless of the overwhelming heterosexuality of main-stream news representations, portrayals of homosexual and lesbian people on tv have grown to be notably more prevalent since 1997 whenever Ellen became the initial tv series to own a gay leading character. This enhance is seen into the introduction of homosexual characters on numerous programs such as for instance Spin City, ER, Dawson’s Creek, and Buffy the Vampire Slayer, in addition to suggests that concentrate on homosexual characters in leading roles such as for instance Will and Grace and it’s really All general. In addition, cable stations have actually included programs such as Queer as Folk, Six Feet Under, and Oz that depict homosexual figures much more plot that is complex in accordance with more explicit sexual actions.

Even though existence of lgbt figures could have increased recently on both broadcast that is commercial cable companies, it really is uncertain just just just how usually television addresses the intimate problems and issues of intimate minorities. As noted previously, when homosexual and characters that are lesbian been contained in programs, they will have often been portrayed in asexual contexts. Furthermore, almost all of just exactly just what happens to be posted up to now about homosexuality and tv was qualitative (including case that is single-show), concentrating on exactly just how certain programs have actually portrayed gay figures. Although many content analyses have actually evaluated the quantity of sexual content shown on tv generally (Cope-Farrar & Kunkel, 2002; Greenberg et al., 1993; Kunkel et al., 1999, 2003; Kunkel, Cope-Farrar, Biely, Maynard-Farinola, & Donnerstein, 2001; Sapolsky & Tabarlet, 1991; Ward, 1995), none have reported in the prevalence of intimate portrayals and speak about sexual problems linked to gays, lesbians, or bisexuals.

This paper centers on factors evaluating content that is nonheterosexual had been included as an element of two bigger content analyses examining intimate content more broadly on US tv.

Information through the 2001-2002 and 2002-2003 tv periods are accustomed to respond to questions concerning the prevalence and regularity of intimate behavior and intimate talk relating to nonheterosexuals. Particularly, the information analyses address two broad research concerns: (1) as to what extent are nonheterosexual sexual themes, particularly intimate behavior and speak about sex, present in tv development general and exactly exactly what patterns emerge across program genres, community kinds, and prime-time versus programming that is nonprime-time? (2) When nonheterosexual intimate content occurs, what exactly is its regularity and exactly how does it differ across genres, sort of community, and prime-time versus programming that is nonprime-time?

System Examples

A 3 composite week sampling plan ended up being utilized to have two big yearly random types of tv programs of best interest to adolescents and therefore were comprehensive on most portions for the tv industry. Programs had been taped from 11 channels 6 broadcast that is commercial (ABC, CBS, Fox, NBC, UPN, and WB) and 5 cable systems (BET, Cinemax, HBO, MTV, and Showtime). As the content analyses had been section of a more substantial scientific study on tv visibility and adolescent sexuality, a few companies had been included for their interest young audiences including UPN, which televises a considerable amount of programs with young African American characters (age.g., The Steve Harvey Show, Moesha, Fresh Prince of Bel Air, One using one); WB, which tailors its development to white youth, with programs such as for instance Gilmore Girls, 7th paradise, Sabrina, and Smallville; and MTV, which ultimately shows music videos along with other programs (e.g., dating truth programs) watched by numerous teenagers and teenagers.